PepsiCo is using Rockstar Energy as the core of its energy-drink strategy, while leveraging its partnership with Celsius to tap into leading consumer trends, Fabiola Torres, GM & CMO, SVP Energy Category at PepsiCo, told FoodNavigator-USA.
Energy drink giant Monster more aggressively is going after the better-for-you beverage space through its Bang acquisition, and zero-sugar and coffee innovation, representatives told FoodNavigator-USA.
Thailand-based Hippo Energy Drink believes that its combination of health, natural ingredients and low sugar offerings can help it build on its initial success in South East Asia and take on major brand competitors in the category.
Never-before-seen alternative snacks, energy drinks and frozen packaged snacks dubuted at the National Association for Convenience Stores’ Cool New Products expo Oct. 3-6 in Atlanta, Ga.
UK soft drink company Britvic has completed the acquisition of the Extra Power energy drink brand from GlobalBev; also acquiring three additional soft drinks brands – energy brand Flying Horse, juice brand Juxx and acai smoothie brand Amazoo.
Keurig Dr Pepper executives sees significant potential for innovation and more premiumization across hot and cold beverage categories to drive sales, volume and consumer engagement in the coming year – brushing off mounting rumors about a potential recession...
PRIME, a beverage brand by influencers Logan Paul and Olajide “KSI” Olatunji, tells NutraIngredients-USA that its energy drink, “complied with all FDA guidelines before hitting the market”, after Senator Chuck Schumer (D-NY) called for an FDA investigation...
Scotland will not pursue a ban on sales of energy drinks to children and young people, saying there is not enough evidence the policy would be successful.
Whether it’s that early morning pick-me-up or pre-workout boost, consumers increasingly turn to the energy drink category for its functional benefits, which is expanding the market and creating opportunities for brands to innovate around sports performance,...
Monster’s alcohol beverage launch, The Beast Unleashed, has landed in six US states: while the company champions a robust innovation pipeline for 2023 which includes a new launch in the wellness energy category.
Monster Beverage Crop. could raise prices again in the coming fiscal year as it looks to expand into several product categories and address rising costs for manufacturing and distribution, company Chairman and Co-CEO Rodney C. Sacks shared during a webinar...
Monster Beverage Corporation executives predict that sales growth across its energy drink portfolio will pick up and continue to outpace overall category growth in the coming months following a long-delayed and category-leading price increase that went...
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
Keurig Dr Pepper Inc. has invested $863 million in Nutrabolt, giving the beverage giant an ownership stake of approximately 30% in the high growth sports nutrition company.
There’s no shortage of beverage innovation out there – but which ideas truly have the potential to shape the category in years to come? We’ll be putting the question to a panel of industry experts in our free-to-attend webinar.
As Bang Energy battles its way through costly bankruptcy proceedings, Monster Energy saw its share and sales increase as consumers embrace its portfolio of energy drink brands.
Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.
Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
Monster Energy is fighting to grow its shelf space in the increasingly competitive energy drink category while also dealing with unrelenting inflationary cost pressures, said CEO Rodney Sacks on the company's Q2 2022 earnings call.
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
Expanding the appeal of stimulants beyond their current audience through new products and innovations can help the category fulfil its growth potential, says UK soft drinks manufacturer Britvic.
Australian firm Doctor V is moving beyond an energy drinks focus to innovate in the wider functional beverage space, hoping to ride on the growth of the functional drinks trend in APAC.
Monster Energy reported a strong increase in net sales for Q1 2022 as it steadily works to stabilize its business against rising supply chain costs, but remains bullish on the market and consumer demand for its energy drinks portfolio.
Led by a PepsiCo alum turned beverage entrepreneur, OCA is carving out a spot for itself in the growing 'clean' energy drink category with a simple ingredient deck which includes 120mg of caffeine from green coffee extract.
The natural energy drink set is buzzing with activity and Rowdy Energy is gaining strong consumer traction with the highest repeat rates in the category, and a new line of thermogenic, calorie-burning energy drinks targeting female consumers, an untapped...
Beer giant AB InBev has set its sights on conquering the energy drink market in India with its world-first Budweiser Beats product, setting an ambitious target of capturing 10% of total market share within two years despite it being a completely new sector.
Spain’s Agency for Food Safety and Nutrition (AESAN) has reiterated advice to reduce energy drink consumption especially among minors due to caffeine’s effect on sleep and the cardiovascular system.
Coca-Cola has announced it will be discontinuing Coca-Cola Energy in North America, a beverage brand the company introduced early last year to establish a foothold in the energy drink category dominated by the likes of Monster Energy and Red Bull.
By Aga Jarzabek, Research Analyst, Euromonitor International
Reduced sugar categories have seen high growth in the past, but their sales have dipped as consumers became hesitant about artificial sweeteners. However, in the past year, sales have seen a guarded rebound across many categories due to new launches and...
Australia-based functional energy drink Kanguru recently launched in South Korea and has big ambitions to beat traditional local tonic drinks as well as conquer the late-night gaming and entertainment scene.
Synapse, a ready-to-drink, stimulant-free, nootropic beverage brand which gained an early following with gamers and e-sports competitors, is now growing within a mainstream consumer audience who are looking for an alternative to caffeinated energy drinks...
As the coronavirus outbreak continues to spread, beverage brands are donating their money, time and products to keep their communities afloat in uncertain times. Here's just some of the initiatives that have emerged this week.
XITE Energy hit the market at the beginning of 2019, selling out of Holland & Barrett nationwide in its first two weeks. But creating a sugar-free blend of natural caffeine, ginseng and nootropics was just the start: it’s now building the brand in...
Trademark Coca-Cola has grown 3% in volume and 6% in retail value so far this year: thanks to the success of Zero Sugar, mini-cans, and new innovations such as Coca-Cola Energy, according to the company.
Proving its power as a total beverage company, Coca-Cola North America showcased 28 new SKUs at the National Association of Convenience Stores (NACS) show this month in Atlanta. Energy, coffee, tea, juice, water and more hit the expo floor.
Coca-Cola Energy – the first Coke branded energy drink – will roll out to the US next year: including with an exclusive Coca-Cola Energy Cherry launch.
Convenience store and gas station shopping habits for US consumers are analysed in GasBuddy’s 2019 C-Store Beverage Study, showing more impulse buys and higher demand for bottled water.
Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
SternVitamin has launched Pure Vitalizer for ‘Energy Drinks 4.0’, focusing on “individual micronutrient premixes for different consumer demands and applications”.
